anova
Co-pilot Features Privacy Pricing FAQ
Install Extension Sign in Start free trial
Your account
  • Your account
  • Sign out

Privacy Policy

Last updated: 19 August 2026 · Effective: 6 August 2026 · Applies to the GDPR (EU 2016/679), the UK GDPR and equivalent laws.

Privacy Policy Cookies & local storage Data Processing Agreement Sub-processors Terms of Service

The short version

  • Local by default. Broadcasts, templates, exports, keyword auto-replies, the follow-up radar and your customer notes run in your browser. No Wanova server sits in the middle of your messages.
  • We never store your chat contents. Not on any plan, not even when AI is on.
  • AI is opt-in. It's off until you switch it on. When it's on, it sends the chat you're working in to an AI provider through our relay — and the extension tells you what went where.
  • We do store your WhatsApp number when you link it — it's how we know which numbers are on your plan. See §3.
  • Your rights are buttons, not emails. Download everything we hold, or delete your account outright, from your account page (§11).

1. Who we are

This policy covers the Wanova browser extension, the wanova.io website, and the api.wanova.io account/licensing API.

ControllerWanova — we decide what account data is collected and why. The contact for anything in this policy is below.
Contact[email protected] (privacy matters) · [email protected] (everything else)
Data protection officerWe are not required to appoint one (Art. 37): we do not monitor people on a large scale and do not process special-category data as a core activity. Privacy questions go to the address above and are answered by us directly.

Wanova is an independent product. It is not affiliated with, endorsed by, or sponsored by WhatsApp or Meta.

2. Two different relationships — which one you're in

Read this before the tables; it decides which parts apply to you.

  • Your account data — we are the controller. Your email, plan, linked numbers and AI counters exist because you have an account with us. §3–§11 are about that.
  • Your customers' data — you are the controller. The people you message are your contacts, not ours. For every local feature we are not even a processor: that data never reaches us. For managed AI we act as your processor, on your instructions, for the text you choose to send. The terms for that are in our Data Processing Agreement.

That second line has a consequence worth stating plainly: if you use Wanova to message people in the EU/UK, you need a lawful basis for doing so, you must tell them who you are, and you must honour opt-outs. We can't do that for you.

3. What we collect

This is the complete list of what reaches our servers. It mirrors our database schema exactly — there are no other tables.

WhenWhatWhy
You create an account Email address; a hashed password (never the password itself); optionally your name; account status To have an account you can sign in to
You sign in with Google (optional) Your Google account identifier and verified email To link the Google sign-in to your account
You ask for an email sign-in code (optional) Your email address, a hashed copy of the code (never the code itself) and the IP address that asked for it To sign you in without a password, and to stop the code being used to flood an address with mail
You subscribe A payment-provider customer identifier, your plan, status, renewal date and subscription id To bill you and know what you're entitled to. We never see or store your card details — the payment provider handles those.
You activate the extension on a device A device identifier we generate, the WhatsApp number in use, and the time it was last seen To know which numbers are on your plan and let you see and unlink them yourself. With the trial record below, this is the only WhatsApp-related data we hold.
Your first activation starts the free trial A one-way hash of that WhatsApp number — never the number itself — and the date So that each WhatsApp number gets one free trial. It is the only record that outlives your account (§10); once the account is gone it names nobody and cannot be turned back into a phone number.
You use managed AI In transit: the chat text you send for that one request (§7). Stored: numbers and labels, never text — (a) monthly counters: characters translated, replies used, voice minutes; and (b) a technical record of each request: when it ran, which feature asked for it, how many tokens it used, which model answered, what our provider charged us, how long it took, and whether it succeeded. To produce the draft you asked for, to meter your plan's AI credits, and to know what our own AI costs actually are. Neither table has a column that could hold a message, a draft or a transcript — not even a shortened or scrambled one. How long the request record is kept is in §10.
You send feedback (optional) Your message, an optional reply-to email, and lightweight context (plan, language, app version) To read and act on it. The client attaches no chat or contact data.
Any request to our API A server request log: time, IP address, path, status code To keep the service up and to spot abuse. Retention is set by our host, see §10.

4. Why we're allowed to — lawful bases

GDPR Art. 6 requires a lawful basis for each purpose. Ours, in full:

ProcessingPurposeLawful basis
Account details, sign-inGive you the account and the service you signed up forContract — Art. 6(1)(b)
Google sign-in identifierSign you in the way you choseContract — Art. 6(1)(b)
Email sign-in code (hashed) and the requesting IPSign you in the way you chose, and stop the feature being abused to send mail to strangersContract — Art. 6(1)(b), and legitimate interests — Art. 6(1)(f) for the abuse limits
Subscription and payment statusTake payment and grant what you paid forContract — Art. 6(1)(b); invoices and tax records: legal obligation — Art. 6(1)(c)
Number activation (device id, WhatsApp number, last seen)Enforce how many numbers your plan allows; let you see your own linked numbersContract — Art. 6(1)(b); detecting licence sharing: legitimate interests — Art. 6(1)(f)
Hashed WhatsApp number of a started trialGive each WhatsApp number one free trial, and no moreLegitimate interests — Art. 6(1)(f). Without it the trial is free with every new email address, which everyone paying for the product ends up funding.
Managed-AI request content (relayed, never stored)Produce the translation or draft you asked for, in the moment you askedContract — Art. 6(1)(b). The feature is off until you switch it on; switching it off stops all of it.
Managed-AI monthly countersMeter your plan's AI credits and bill fairlyContract — Art. 6(1)(b)
Feedback you sendFix and improve the productLegitimate interests — Art. 6(1)(f). Replying to the email you optionally leave: consent, which you can withdraw by asking us to delete the note.
Server and security logsKeep the service available; investigate abuse and attacksLegitimate interests — Art. 6(1)(f)

Where we rely on legitimate interests we have weighed them against your rights: the data involved is minimal (a request log, a list of your own linked numbers, a note you chose to send), it is what you would expect from a licensed tool, and none of it is used to profile you or to advertise. You can object to any of it under §11 — email us and say so.

We send no marketing email and run no newsletter. If that ever changes we'll ask for your consent first, and every message will have an unsubscribe link.

5. What we never collect

  • Your chat contents. Messages you send or receive are never written to our database or logs — including messages passed through our AI relay (§7). We do record that an AI request happened and what it cost us (§3); we never record what was in it.
  • Your contact list. It is never uploaded, exported to us, or synced anywhere.
  • Your media. Photos, documents and voice notes never reach us, except a voice note you explicitly ask to transcribe (§7).
  • Your broadcast lists and CSVs. They're read in your browser and stay there.
  • Analytics on your behaviour. The site has no cookies, no analytics scripts, no advertising pixels and no third-party trackers — see Cookies & local storage.
  • Special categories of data (Art. 9). We don't ask for any and we don't want any in the AI relay either — see the warning in §7.

6. What stays on your device

Most of what Wanova does never leaves your machine. Stored in your browser (localStorage, IndexedDB and the extension's own storage), and only there:

  • Message templates and any media attached to them
  • Customer stages, your hand-written notes, facts, promises and the follow-up list
  • Broadcast audiences, imported CSVs and campaign progress
  • Scheduled messages and auto-reply rules
  • Translation cache (so re-reading a chat costs nothing)
  • Messages recovered by the restore-deleted feature, including their media
  • Your settings and preferences

We cannot read any of it. Clearing your browser data or removing the extension deletes it, and it is not backed up to us — so it is not synced between your devices either. Because it never reaches us, we also cannot export or delete it for you: the export in §11 covers our servers, and your own copy is yours to clear.

7. AI — exactly what happens

This is the one part of Wanova that sends anything anywhere, so here is the whole of it.

It is off until you turn it on. Nothing below happens on a default install.

Managed AI (using your plan's credits)

  • What is sent: only the chat you are working in, and only its recent part — capped at 40 messages and 24,000 characters per request. Not your contact list, not your other chats, not your account. For voice transcription, the single voice note you clicked.
  • Where it goes: your browser → our relay at api.wanova.io (Germany) → OpenRouter, the AI gateway we use, a company in the United States → Microsoft Azure's EU endpoint, which runs the model. We pin that endpoint on every request and turn the gateway's fallback off: if it is unavailable your request fails rather than quietly moving to a provider outside the EU. We also tell the gateway, on every request, that it may only use a provider which does not store the text at all — that instruction travels with the request, so it does not depend on a setting in some dashboard. All of them are named on the sub-processors page, which is the page that changes when a provider does.
  • What we keep: no part of the request or the reply. Both are forwarded and returned in the moment and neither is written to our database or logs — there is nowhere in our schema they could go. What we do write down is the fact of the call: the counters and the technical record in §3 (when, which feature, how many tokens, which model, what it cost us, whether it worked). That record is what lets us bill your credits correctly and see our own AI costs; it can tell us you translated something on Tuesday, and never what it said.
  • Roles: for this processing you are the controller and we are your processor — see the DPA, which also covers our sub-processors' obligations.
  • Disclosure in the product: the extension shows you what was sent and to which provider, before and after each call.

Don't put special-category data through it. Health details, religious or political views, union membership, sexual orientation, biometric or criminal-offence data (Art. 9/10 GDPR) need a much stronger legal footing than a chat assistant can give you. If your business handles that kind of conversation, leave AI off — the local features work without it.

No automated decisions about you

Nothing in Wanova makes an automated decision with legal or similarly significant effects about a person (Art. 22). The AI writes drafts, suggests follow-ups and grades your own leads — all of it advisory, all of it shown to you, and you press send. Lead grades are your working notes about your customers, produced on your instruction and stored on your device.

What we won't claim

We won't tell you your chats never leave your device — that stops being true the moment you turn AI on. What we'll tell you is exactly what leaves, when, and to whom. That is this section.

8. Who else is involved

We keep the list short on purpose, and we keep it public: the current sub-processors, what each one gets, where they are and how transfers are covered are on the sub-processors page. It is the authoritative version and it changes with notice (§8 of the DPA).

In summary: a payment provider (only if you subscribe), Google (only if you use Google sign-in), an email delivery provider (only if you ask for an email sign-in code), our AI gateway and its model provider (only if you turn managed AI on), and our hosting provider (which stores the database in §3). We don't sell your data, we don't share it for advertising, and we don't buy data about you.

9. Sending data outside the EEA

Your account data sits in the EEA. The database and its daily backups run on servers operated by Hetzner Online GmbH in Nuremberg, Germany, and our payment provider is in Estonia. Everything we store about you stays there — the sub-processors page gives the location of each one, a row at a time.

Managed AI: the model runs in the EU, the gateway in front of it does not. If you turn it on, the model that reads your text runs at Microsoft Azure in the EU — we pin that endpoint on every request and switch the gateway's fallback off, so a request fails rather than silently moving to a provider outside the EU (§7). What we cannot place in the EEA is the gateway itself: OpenRouter is a United States company, so the routing leg is a transfer, and it rests on the Standard Contractual Clauses below. Nothing from those requests is stored by us either way. If you never turn managed AI on, none of this applies to you — it is off until you switch it on.

Two further things reach outside the EEA, and we would rather name them than let the paragraphs above imply otherwise:

  • Us. The people who operate the service — including whoever takes or restores a backup — are not all inside the EEA. So our own access to your account data can be a transfer, even though the servers are not.
  • Email sign-in codes. They are sent from Ireland, but the delivery provider's parent company is in the United States and can reach the service from there.

Where a transfer does happen, this is what it rests on:

  • Where an adequacy decision applies (Art. 45) we rely on it.
  • Otherwise we rely on the European Commission's Standard Contractual Clauses (Art. 46(2)(c)), plus the UK International Data Transfer Addendum for UK users, concluded with each sub-processor. The sub-processors page names the mechanism per provider.
  • Supplementary measures: everything is in transit over TLS; chat content is relayed and never stored; what we do store is the short list in §3; and access to production data is limited to the people who operate the service.
  • You can ask for a copy of the safeguards we rely on — email [email protected] and we'll send them.

If you would rather no chat text left your own machine at all, leave AI off; the local features work either way.

10. How long we keep things

WhatKept for
Account, licence and linked-number recordsUntil you delete your account — then immediately, in one transaction
Hashed WhatsApp number of a started trialKept after you delete your account, with the link to you removed. It is the one exception, and it is deliberate: erasing it would turn "delete my account" into a button that resets the free trial. What remains is a hash tied to no account — not your number, and not you.
AI usage countersOne row per calendar month, kept as a billing record; deleted with your account
Technical record of each AI request (no content — see §3)Up to 400 days, then deleted automatically by a daily sweep; deleted immediately if you delete your account. The monthly counters above outlive it, so pruning it never changes what you were charged.
Managed-AI request contentNot kept. Relayed and discarded — it is never written down on our side
Feedback you sentUntil we've acted on it; on account deletion the note is stripped of your identity and kept only as anonymous product input
Sign-in sessionsExpire after 30 days
Email sign-in codesUsable for 10 minutes and only once; the record behind it is deleted within 24 hours
The licence your extension holdsRe-checked regularly, valid offline for up to 14 days so the extension keeps working if you lose connection
Server request logsHeld in a rotating buffer of three 10 MB files — when it fills, the oldest is discarded, so there is no fixed number of days. They carry no IP address: that field is stripped before the line is ever written.
Invoices and payment recordsHeld by our payment provider and kept for as long as tax law requires (typically 7–10 years). Deleting your Wanova account does not erase them — that's a legal obligation, not a choice.

11. Your rights

Under the GDPR/UK GDPR you have the rights below. Two of them are buttons rather than requests — we'd rather you didn't have to ask.

RightHow to use it
Access (Art. 15)Self-service: your account page → Download my data. You get a JSON file with every row we hold about you.
Portability (Art. 20)The same file — structured, commonly used, machine-readable.
Erasure (Art. 17)Self-service: your account page → Delete my account. Account, licence, linked numbers, AI counters and the technical record of your AI requests go immediately; feedback is anonymised. One thing stays, and we'd rather say so than have you find out: the hash of the WhatsApp number that started your free trial (§10) — stripped of any link to you, so each number still gets one trial. Cancel a running subscription first, so you aren't billed for an account that no longer exists.
Rectification (Art. 16)Email us; we'll correct it. Most fields you can also just change in the product.
Restriction (Art. 18) and objection (Art. 21)Email [email protected]. You can object to anything we base on legitimate interests (§4).
Withdraw consent (Art. 7(3))Turn AI off in the extension; ask us to delete a feedback note. Withdrawal doesn't undo what was lawful before it.
Complain (Art. 77)See §12 — you can go to a regulator without going through us first.

We answer requests within one month, free of charge; for an unusually complex request we may extend by two further months and will tell you why (Art. 12(3)). We may ask you to confirm who you are before acting on an emailed request — usually just replying from the account's email address.

You can also unlink a number yourself at any time from your account page. Anything stored on your own device (§6) is yours to clear by removing the extension or clearing your browser data.

12. Complaints

Tell us first if you can — [email protected] — but you don't have to. You may complain to the data protection authority where you live, work, or where you think something went wrong. In the EU/EEA that's your national authority (the list is published by the European Data Protection Board at edpb.europa.eu); in the UK it's the Information Commissioner's Office (ico.org.uk); in Switzerland the FDPIC.

13. How we protect it

Our measures under Art. 32, stated concretely rather than as adjectives:

  • Everything travels over HTTPS/TLS; the API accepts nothing else in production.
  • Passwords are stored as bcrypt hashes. We cannot read them, and a password can never appear in your data export.
  • Licences are signed with Ed25519 and verified offline by the extension; the private key never leaves the server.
  • Chat content is never persisted — the strongest protection available is not having the data.
  • The extension keeps your settings backup in the browser's own extension storage, not in page storage that any site could reach.
  • Administrative access is role-gated and every mutating admin action is written to an audit trail (who, what, when, from where).
  • Sessions expire after 30 days; deleting your account destroys its records in a single database transaction.

If a breach happens we will notify the competent supervisory authority within 72 hours of becoming aware where the law requires it (Art. 33), and tell affected users directly without undue delay when the risk to them is high (Art. 34). We'd rather tell you early and awkwardly than late and neatly.

14. Children

Wanova is a business tool and is not directed at children. We don't knowingly collect data from anyone under 16; if we learn we have, we delete it. Don't create an account if you're younger than that.

15. Changes

If we change what we collect or who we send it to, we'll update this page and its date. Material changes — a new AI provider, a new sub-processor — are announced before they take effect: in the product, and on the sub-processors page, which has its own change log.

16. Contact

[email protected] · [email protected]

See also our Terms of Service, the Data Processing Agreement and the cookie statement.

anova

It works your inbox. You close the deals.

Features

AI reply assistant Chatbot Automation Deleted messages Blur messages Translation Follow-up & CRM Bulk sender Auto reply All features

Account

Sign in Create account Your license

Legal

Privacy Policy Terms of Service Cookies Data processing (DPA) Sub-processors Contact
© 2026 Wanova Wanova is an independent tool and is not affiliated with, endorsed by, or sponsored by WhatsApp or Meta. WhatsApp is a trademark of Meta Platforms, Inc.